How Easy Is It To Open A Pinterest Account?
It really couldn't be simpler. Just a few details are taken such as your email address, name, age etc and you are good to go.
You can add your business credentials later once you are familiar with the admin area.
Do I Just Add My Products?
No. It's fine of course to make boards showcasing your own products but bear in mind that Pinterest was created for individuals originally and they are there to pick up inspiration. So for instance if you sell soft furnishings you could create a board entitled 'Scatter Cushions For Your Sofa' and list a selection of your cushions. This is a perfectly acceptable thing to do but then you must make sure that you create interest boards such as 'Interior design ideas for the living room' You can now re-pin other pins you find that inspire you and comment on them accordingly.
Can I Pin From The Web?
Yes you can. Download the pin it button and you can pin from anywhere on the web. The source gets a credit so it's a bit of free publicity without doing anything and most companies are happy for you to pin their products. If they do object then they do this via Pinterest and they will simply remove any disputed pins. You won't be penalised in any way.
How To Optimise A Board
Think of Pinterest in the same way you think of Google. Use a search friendly title for your board. This not only benefits your Pinterest searches but also your Google searches. Boards you create if optimised correctly will show in their own right in the Google search.
Remember to use key phrases in your description too!
Verify Your Website
It's beneficial to verify your website as you will then get access to the Pinterest Analytics dash board where you can see which pins perform the best, who clicks through to your website and so on.
Pin, pin and pin some more!
Article Written By Rachel Sheridan - SEO Specialist For Moonshine Internet