Thursday, 14 May 2015

Google's Mobile Ranking Update - Be Smart Phone Ready

So you've probably heard all about the latest Google algorithm update and thought holy ****!

Things To Consider When Deciding Whether Or Not To Go Responsive

What industry do you work in? Is it highly competitive with lots of websites selling the same product or service? Is it a rich industry? By this I mean will the site owners have a hefty marketing budget?

If the answer to any of the above is YES then you may want to consider a site upgrade or in some cases a completely new website.

Why Is It Necessary To Upgrade My Current Website?

If your website is a few years old it should be updated as a matter of course anyway, regardless of the new Google policy. In the world of all things web you need to be at the top of your game to compete and web development is changing all the time, with new factors becoming important as far as the God that is Google is concerned.

Will My Positions Be Affected For Sure?

If customers are searching via a Smartphone then probably. For example, if you enjoyed position 1 for a certain keyphrase before this change and some of your competitors have a responsive website then they will inevitably start pushing you down the rankings because as far as Google are concerned they are Smartphone friendly and you are not. It really is as simple as that.

Are Desk Top Searches Affected

The update shouldn't affect customers searching on a desk top device such as a PC.

How Can I Check If My Site Is Mobile Friendly?

Mobile-Friendliness tool

You will get an instant result so it's worth a look.

I already Have A Website With Moonshine, How Can I Update It To Comply With Google's New Policy?

Simply give us a call and we will give you a price. There isn't one price that suits all because most of our website's are completely bespoke as you will know if you are already a client so we will need to give you a bespoke price.

Article Written By Rachel Sheridan - SEO Director at Moonshine Internet

Tuesday, 24 March 2015

Current Job Vacancies At Moonshine Internet - Sales Jobs Bath

Account Manager / Business Development - £20,000 - £25,000 per annum.

We are looking for a motivated individual with a background in sales, a great work ethic and with a customer led focus who will be responsible for generating new business whilst nurturing existing client accounts.

If you are looking for a challenging new role with a company that values the opinions of it's staff and actively encourages your input then we want to hear from you.

Job Description
You will be responsible for developing new leads through to close of sale from Bath and the surrounding areas. As well as growing our customer base you will be cultivating and maintaining relationships with our existing clients.

You will be expected to contact clients on a regular basis, keeping them up to date with new services. You should have an excellent telephone manner and communication skills and be able to present to small/medium groups. You will need to be organised and able to work on your own initiative.

Field/telesales experience is essential with an understanding of web development and/or SEO. You will need the use of a car and will be expected to be out in the field at least one day per week. Fuel and parking expenses will be paid.

About Moonshine 
We are a small team of web professionals specialising in web development with a focus on eCommerce, design and marketing across the web. We are based at The Glove Factory Studios in Holt. We are looking for someone to fit into our informal but professional team. We are serious when we need to be but we also like a laugh and we are all happy to make the coffee on a 'it's your turn' basis! If you like working as part of a dynamic fun loving team and think you have what it takes to be the newest member of the Moonshine studio then we look forward to receiving your application.

As well as an amazingly creative working environment the Glove factory also benefits from an award winning on site cafe and plenty of free parking so no extortionate Bath parking fees or having to park miles away from the office to save a few pounds! Our top floor studio is in our opinion the best in the building, letting in lots of natural light and with an open plan yet cosy atmosphere.

The successful candidate will benefit from a structured monthly performance based bonus scheme, the use of a MacBook Air and iPhone as well as all the coffee you can handle and sometimes biscuits too! We are happy for you to see clients on site at the cafe and actively encourage them to come to the Glove.

How To Apply
Please apply in writing to: Rachel Sheridan

Moonshine Internet Solutions Ltd
Glove Factory Studios
BA14 6RL

Tuesday, 10 February 2015

Targeted Facebook Ads

Facebook ads are a fantastic source of new website traffic but please don't forget to target your ads to the relevant demographic.

It's pointless getting hundreds of likes if they are from people who have no real interest in your product or are unlikely to make a purchase.

advertise on facebook

Things To Bear In Mind When Creating Your Facebook Ad

One very important factor to bear in mind is that many Facebook users are under 18. Indeed my 14 year old son has an account and lists himself as 21 and working for Superdry!

With this in mind when setting an age range for Facebook ads I always target people over 25. If you cover the whole age range you are very likely to pick up some suspect leads. Who wants to pay for a load of likes from kids with no disposable income? This is one very easy way to waste your budget.

If you are a fashion business then set your targets accordingly. For instance people interested in 'fashion, shopping, celebrity, clothes' Your ad will be shown to less people of course but they will be the right people.

If you only sell in the UK then make sure you set a target country.

To sum up: Make sure every penny you spend is one well spent.

Article written by Rachel Sheridan - SEO specialist for Moonshine Internet

Thursday, 5 February 2015

How To Write A Fictional Blog | Character Blogs

So you want to write a fictional blog but aren't sure how to go about it....

Choosing Your Character

First off you need to decide who your fictional character is going to be. This is not just selecting a name (which in itself can be a trial!) It's about personality, name and appearance.

How To Write As A Fictional Character

You almost need to become your character to write with real feeling. You have to believe in him/her and create a back story to work with.

Each blog post should read as a story in it's own right. You have to bear in mind that your reader may not necessarily land on your home page and may come to the story half way through.

I would suggest writing in a memoir style rather than a book style as this suits a blog far better. It's an easier read especially if your reader lands on any page other than the index.
Izzy Haivers online diary is a good example of a memoir style blog.

fictional blog
Blog Platforms

I would always suggest Wordpress as a platform as it's easy to update and if optimised ranks well within the Google search.

How Will People Find Your Blog?

There are a number of ways you can market your fictional blog. Setting up a Facebook page is a good start and builds readership instantly. Set up and post as your character. There is an option to list as a fictional character within the initial set up process.

Optimise - There are lots of SEO plugins available for Wordpress but by far my favourite is the YOAST plugin. It works on a traffic light system so if you are a real novice where seo is concerned it points you in the right direction from the start. It will show red if you have over optimised your chosen key word or under optimised. Green is a good result and should be what you aim for.

Search for some blog submission directories (only use the free ones).

Set up a Pinterest account. Create boards and pin as your character. The same goes for all social media platforms. Just remember to make it clear that you are a work of fiction!

Be patient and remember it takes time to build a loyal readership. Don't expect results over night. Anything worth while takes time. Just keep writing and marketing and you'll eventually build visitor numbers and interest.

Thursday, 15 January 2015

Things To Avoid When Implementing Your Own SEO

It's great that you are optimising your website and implementing your own SEO techniques but there are a few important factors to consider. Don't rush in without knowing what not to do or in other words what Google don't like because anything they don't like will seriously damage your ranking and it may be difficult to get good positions once you have annoyed the God that is Google!


Links can be a valuable tool when getting your website url out there but do be very careful. Under NO circumstances should you use an automated tool for submissions or a company (any company) promising to boost your site and get you hundreds of links. This is one of the worst things you can do believe me. Once done it is very difficult to get those links removed. Back in the day it was all about incoming links but this meant that search engines could be easily manipulated into ranking crappy sites highly simply because they had hundreds of links on directories pointing to their website. It wasn't that their particular website was a quality source of information and often your search query would bring up fairly irrelevant results because these sites would be optimised to cover absolutely everything even if they didn't actually sell the product or give information on the search query used.

Good Linking Practice

Link only to reputable directories and preferably list under the local section. Business directories are a good start as they are generally free for a basic listing and you can add lots of business and/or product information. Be specific when listing and shy away from paid additions. 

Keyword Stuffing

This simply means over optimisation of a certain word or phrase. Just because you use it over and over does not mean you will see your ranking improve. Just the opposite in fact. You will be de-ranked as a result. Make sure your text flows and reads well to the end user. You definitely should optimise your text but not so that it reads like a string of key words.
As a rule of thumb, use your key phrase no more than twice in every 100 words.

Canonical Links

If a particular product appears in more than one category you should choose the one you want Google to show. So in other words don't confuse Google with the same link. It's not a problem to list in various categories just let them know that you get the rules and are abiding by them (however irritating it is that we have to obey Google's every rule!)

Say It As It Is

Always stick to the truth when optimising a product or information page. Don't try and trick Google because it ain't gonna happen! It isn't useful in the long run because it doesn't help the end user and it will seriously damage your serch engine presence. 

Summing Up

Just be sensible and if you follow these simple rules there is no reason that you can't begin to improve your presence on the web. Don't expect immediate results because it's an ongoing project and it takes a lot of time and patience. Don't give up because it's worth the slog.

Article Written By Rachel Sheridan - SEO Specialist For Moonshine Internet