Thursday, 20 November 2014

Pinterest Is A Must For Businesses | Promote Your Products

You may or may not have heard about Pinterest. If not then where have you been?? Pinterest was first a platform for individuals to share things they are interested in via images and description text. However over the last few years businesses have cottoned on to the benefits of using this incredibly visual search facility so if you don't have an account I would strongly suggest you open one.

How Easy Is It To Open A Pinterest Account?

It really couldn't be simpler. Just a few details are taken such as your email address, name, age etc and you are good to go.
You can add your business credentials later once you are familiar with the admin area.

Do I Just Add My Products?

No. It's fine of course to make boards showcasing your own products but bear in mind that Pinterest was created for individuals originally and they are there to pick up inspiration. So for instance if you sell soft furnishings you could create a board entitled 'Scatter Cushions For Your Sofa' and list a selection of your cushions. This is a perfectly acceptable thing to do but then you must make sure that you create interest boards such as 'Interior design ideas for the living room' You can now re-pin other pins you find that inspire you and comment on them accordingly.

Can I Pin From The Web?

Yes you can. Download the pin it button and you can pin from anywhere on the web. The source gets a credit so it's a bit of free publicity without doing anything and most companies are happy for you to pin their products. If they do object then they do this via Pinterest and they will simply remove any disputed pins. You won't be penalised in any way.

How To Optimise A Board

Think of Pinterest in the same way you think of Google. Use a search friendly title for your board. This not only benefits your Pinterest searches but also your Google searches. Boards you create if optimised correctly will show in their own right in the Google search.

Remember to use key phrases in your description too!

Verify Your Website

It's beneficial to verify your website as you will then get access to the Pinterest Analytics dash board where you can see which pins perform the best, who clicks through to your website and so on.

Pin, pin and pin some more!

Article Written By Rachel Sheridan - SEO Specialist For Moonshine Internet

Wednesday, 19 November 2014

Optimise Your website for Christmas Orders

It's looming folks...Christmas is fast approaching and it's time to make sure your product based website is there to pull in as many customers as possible optimising your chances of attracting some of the Christmas spenders out there.

Make sure your product titles are search friendly. Don't list product numbers or reference numbers in the title. For instance if your product is a homebrew beer kit list it as Brand Name | Homebrew Beer Kit | Ale Kit

Only use the final key phrase if it's relevant of course. If it's a lager kit list it as so. Make sure you are making the most of your products. Reference numbers are a waste of characters and don't catch the eye of potential customers. It's important to list the product's brand name as most customers know what they want and if you don't add it then you have lost the chance of ranking and potentially lost new custom.

Make sure you get your chosen key phrase into the first paragraph of description text. If you can get it into the first few words then all the better but don't simply paste the title.

Lots of luck marketers!

Article Written By Rachel Sheridan - SEO specialist for Moonshine Internet

Thursday, 6 November 2014

Search friendly URL's For Google | How To Change Your URL's

If you have a website whether it be a static site or an ecommerce site you must think about implementing search friendly URL's or 'Google Friendly' as we call them in the office! If you have catalogue numbers or reference numbers showing in the url rather than the search title then you are loosing out on potential custom.

Google require your url to match your product or page title. For instance if your product is 'solid oak tables' then your url should www.yourdomain/solid-oak-tables.
You won't be removed from Google if you don't but you will not rank so highly. It's all about giving yourself every advantage when it comes to boosting traffic to your site.

One off charge: £399

Please give us a call for more information and a time slot.

Article written by Rachel Sheridan - SEO specialist for Moonshine Internet.

Tuesday, 16 September 2014

Organic Listings V's Pay Per Click Advertising

Pay per click advertising via Google can be a great way of attaining click through's that convert to sales providing your ad is worded in the right way. There's no point pulling visitors in under false pretenses in the hope that they just might place an order anyway because the reality is that they are 99% more likely to simply click away immediately thus costing you lots of money for absolutely no return.

By far the best way in the long term is to begin to rank highly with your chosen key phrases within the organic listings. You will have some costs to contend with for a while and indeed some SEO agencies will charge an ongoing fee. We run either 6 or 12 month targeted campaigns and there after charge a small maintenance subscription so that you keep those positions.

We combine good optimisation with social networking and some quality inbound links via our bank of trusted directories.

If you would like to speak to us about how a marketing package can help your business then please do drop us a line.

Article Written By Rachel Sheridan - SEO Specialist for Moonshine Internet

Friday, 29 August 2014

Two New MoonlitePro Websites - August Launch

This month saw the launch of two more websites using our MoonlitePro system.

John Doe Of Diss and Bath Cake Company

John Doe deal in quality furniture and will be selling some of their clearance items online as well as showcasing a wide selection of their furniture. Customers will be able to inquire online from their regular stock items or buy from their sale items.

Furniture stores Diss

Bath Cake Company have been selling their beautiful cup cakes from their premises in Bath for some time now as well as running cake making courses for budding bakers. Their new website allows customers to purchase all manner of baking accessories and decorations.

cake decorating accessories online store