Tuesday, 24 March 2015

Current Job Vacancies At Moonshine Internet - Sales Jobs Bath

Account Manager / Business Development - £20,000 - £25,000 per annum.

We are looking for a motivated individual with a background in sales, a great work ethic and with a customer led focus who will be responsible for generating new business whilst nurturing existing client accounts.

If you are looking for a challenging new role with a company that values the opinions of it's staff and actively encourages your input then we want to hear from you.

Job Description
You will be responsible for developing new leads through to close of sale from Bath and the surrounding areas. As well as growing our customer base you will be cultivating and maintaining relationships with our existing clients.

You will be expected to contact clients on a regular basis, keeping them up to date with new services. You should have an excellent telephone manner and communication skills and be able to present to small/medium groups. You will need to be organised and able to work on your own initiative.

Field/telesales experience is essential with an understanding of web development and/or SEO. You will need the use of a car and will be expected to be out in the field at least one day per week. Fuel and parking expenses will be paid.

About Moonshine 
We are a small team of web professionals specialising in web development with a focus on eCommerce, design and marketing across the web. We are based at The Glove Factory Studios in Holt. We are looking for someone to fit into our informal but professional team. We are serious when we need to be but we also like a laugh and we are all happy to make the coffee on a 'it's your turn' basis! If you like working as part of a dynamic fun loving team and think you have what it takes to be the newest member of the Moonshine studio then we look forward to receiving your application.

As well as an amazingly creative working environment the Glove factory also benefits from an award winning on site cafe and plenty of free parking so no extortionate Bath parking fees or having to park miles away from the office to save a few pounds! Our top floor studio is in our opinion the best in the building, letting in lots of natural light and with an open plan yet cosy atmosphere.

The successful candidate will benefit from a structured monthly performance based bonus scheme, the use of a MacBook Air and iPhone as well as all the coffee you can handle and sometimes biscuits too! We are happy for you to see clients on site at the cafe and actively encourage them to come to the Glove.

How To Apply
Please apply in writing to: Rachel Sheridan

Moonshine Internet Solutions Ltd
Glove Factory Studios
BA14 6RL

Tuesday, 10 February 2015

Targeted Facebook Ads

Facebook ads are a fantastic source of new website traffic but please don't forget to target your ads to the relevant demographic.

It's pointless getting hundreds of likes if they are from people who have no real interest in your product or are unlikely to make a purchase.

advertise on facebook

Things To Bear In Mind When Creating Your Facebook Ad

One very important factor to bear in mind is that many Facebook users are under 18. Indeed my 14 year old son has an account and lists himself as 21 and working for Superdry!

With this in mind when setting an age range for Facebook ads I always target people over 25. If you cover the whole age range you are very likely to pick up some suspect leads. Who wants to pay for a load of likes from kids with no disposable income? This is one very easy way to waste your budget.

If you are a fashion business then set your targets accordingly. For instance people interested in 'fashion, shopping, celebrity, clothes' Your ad will be shown to less people of course but they will be the right people.

If you only sell in the UK then make sure you set a target country.

To sum up: Make sure every penny you spend is one well spent.

Article written by Rachel Sheridan - SEO specialist for Moonshine Internet

Thursday, 5 February 2015

How To Write A Fictional Blog | Character Blogs

So you want to write a fictional blog but aren't sure how to go about it....

Choosing Your Character

First off you need to decide who your fictional character is going to be. This is not just selecting a name (which in itself can be a trial!) It's about personality, name and appearance.

How To Write As A Fictional Character

You almost need to become your character to write with real feeling. You have to believe in him/her and create a back story to work with.

Each blog post should read as a story in it's own right. You have to bear in mind that your reader may not necessarily land on your home page and may come to the story half way through.

I would suggest writing in a memoir style rather than a book style as this suits a blog far better. It's an easier read especially if your reader lands on any page other than the index.
Izzy Haivers online diary is a good example of a memoir style blog.

fictional blog
Blog Platforms

I would always suggest Wordpress as a platform as it's easy to update and if optimised ranks well within the Google search.

How Will People Find Your Blog?

There are a number of ways you can market your fictional blog. Setting up a Facebook page is a good start and builds readership instantly. Set up and post as your character. There is an option to list as a fictional character within the initial set up process.

Optimise - There are lots of SEO plugins available for Wordpress but by far my favourite is the YOAST plugin. It works on a traffic light system so if you are a real novice where seo is concerned it points you in the right direction from the start. It will show red if you have over optimised your chosen key word or under optimised. Green is a good result and should be what you aim for.

Search for some blog submission directories (only use the free ones).

Set up a Pinterest account. Create boards and pin as your character. The same goes for all social media platforms. Just remember to make it clear that you are a work of fiction!

Be patient and remember it takes time to build a loyal readership. Don't expect results over night. Anything worth while takes time. Just keep writing and marketing and you'll eventually build visitor numbers and interest.

Thursday, 15 January 2015

Things To Avoid When Implementing Your Own SEO

It's great that you are optimising your website and implementing your own SEO techniques but there are a few important factors to consider. Don't rush in without knowing what not to do or in other words what Google don't like because anything they don't like will seriously damage your ranking and it may be difficult to get good positions once you have annoyed the God that is Google!


Links can be a valuable tool when getting your website url out there but do be very careful. Under NO circumstances should you use an automated tool for submissions or a company (any company) promising to boost your site and get you hundreds of links. This is one of the worst things you can do believe me. Once done it is very difficult to get those links removed. Back in the day it was all about incoming links but this meant that search engines could be easily manipulated into ranking crappy sites highly simply because they had hundreds of links on directories pointing to their website. It wasn't that their particular website was a quality source of information and often your search query would bring up fairly irrelevant results because these sites would be optimised to cover absolutely everything even if they didn't actually sell the product or give information on the search query used.

Good Linking Practice

Link only to reputable directories and preferably list under the local section. Business directories are a good start as they are generally free for a basic listing and you can add lots of business and/or product information. Be specific when listing and shy away from paid additions. 

Keyword Stuffing

This simply means over optimisation of a certain word or phrase. Just because you use it over and over does not mean you will see your ranking improve. Just the opposite in fact. You will be de-ranked as a result. Make sure your text flows and reads well to the end user. You definitely should optimise your text but not so that it reads like a string of key words.
As a rule of thumb, use your key phrase no more than twice in every 100 words.

Canonical Links

If a particular product appears in more than one category you should choose the one you want Google to show. So in other words don't confuse Google with the same link. It's not a problem to list in various categories just let them know that you get the rules and are abiding by them (however irritating it is that we have to obey Google's every rule!)

Say It As It Is

Always stick to the truth when optimising a product or information page. Don't try and trick Google because it ain't gonna happen! It isn't useful in the long run because it doesn't help the end user and it will seriously damage your serch engine presence. 

Summing Up

Just be sensible and if you follow these simple rules there is no reason that you can't begin to improve your presence on the web. Don't expect immediate results because it's an ongoing project and it takes a lot of time and patience. Don't give up because it's worth the slog.

Article Written By Rachel Sheridan - SEO Specialist For Moonshine Internet

Tuesday, 16 December 2014

How To Stay Safe Online | Protect Your Online Privacy

In this age of 'everything on line' it is so important to make sure we do what we can to protect ourselves from security breaches and fraudsters who operate online with the sole intent of stealing our information.


You will have heard it before but using different passwords really is a must. Don't use words such as 'password' or 'admin' - Create a mix of letters, numbers and special characters to make sure you are better protected.

Change your passwords regularly - Once a month is our advice.

Use different passwords for social media sites such as Facebook.

Personal Information

If you want to stay extra safe online then don't use your real date of birth if it isn't necessary. Never enter your date of birth anywhere is our best advice unless it is absolutely necessary and there is no way around it.

Make your security question answers up. For instance list another school, mothers maiden name etc. Remember to make a note of them though!

Facebook Posts

Never announce when you are going on holiday and wait until you return before you post your holiday snaps. You don't want to advertise the fact that your house is empty. It's fairly easy to find out where a person lives if you are clever and know your way around Facebook.

Entering Your credit Card Details Online

Look out for the https in the address bar. If it isn't there then don't go any further. The S stands for secure and shows that you are entering a secure area. If you have never bought from the website before then check out their privacy policy and terms and conditions.

Encrypted Card Details

Payment Gateways - A payment gateway is probably the safest form of payment system. You are directed to a merchant such as Sagepay or Worldpay and enter your details via their system. The website owner never sees your card details. Most smaller independent retailers will use such systems to process online payments. Paypal is also a reliable payment option as the retailer does not get involved in the payment process apart from directing you to the Paypal login screen.

Email Links

Never click them! Even if they seem to be from a company you have dealt before. A red flag is 'dear customer' If they don't have your name then they are probably dodgy. I absolutely never click links even when I know they are legit! This may be over the top but it only helps to keep me safe online.

Never Let your Card Out Of Your Site - Don't let anyone tell you they need to take your card away to put payment through. Insist on going with them if they insist it's necessary.

Just be mindful of what information you enter and where you enter it. Security breaches usually happen when people haven't been careful and don't employ the practices we have outlined.

Article Written By Rachel Sheridan