Tuesday, 16 December 2014

How To Stay Safe Online | Protect Your Online Privacy

In this age of 'everything on line' it is so important to make sure we do what we can to protect ourselves from security breaches and fraudsters who operate online with the sole intent of stealing our information.


You will have heard I before but using different passwords really is a must. Don't use words such as 'password' or 'admin' - Create a mix of letters, numbers and special characters to make sure you are better protected.

Change your passwords regularly - Once a month is our advice.

Use different passwords for social media sites such as Facebook.

Personal Information

If you want to stay extra safe online then don't use your real date of birth if it isn't necessary. Never enter your date of birth anywhere is our best advice unless it is absolutely necessary and there is no way around it.

Make your security question answers up. For instance list another school, mothers maiden name etc. Remember to make a note of them though!

Facebook Posts

Never announce when you are going on holiday and wait until you return before you post your holiday snaps. You don't want to advertise the fact that your house is empty. It's fairly easy to find out where a person lives if you are clever and know your way around Facebook.

Entering Your credit Card Details Online

Look out for the https in the address bar. If it isn't there then don't go any further. The S stands for secure and shows that you are entering a secure area. If you have never bought from the website before then check out their privacy policy and terms and conditions.

Encrypted Card Details

Payment Gateways - A payment gateway is probably the safest form of payment system. You are directed to a merchant such as Sagepay or Worldpay and enter your details via their system. The website owner never sees your card details. Most smaller independent retailers will use such systems to process online payments. Paypal is also a reliable payment option as the retailer does not get involved in the payment process apart from directing you to the Paypal login screen.

Email Links

Never click them! Even if they seem to be from a company you have dealt before. A red flag is 'dear customer' If they don't have your name then they are probably dodgy. I absolutely never click links even when I know they are legit! This may be over the top but it only helps to keep me safe online.

Never Let your Card Out Of Your Site - Don't let anyone tell you they need to take your card away to put payment through. Insist on going with then if they insist it's necessary.

Just be mindful of what information you enter and where you enter it. Security breaches usually happen when people haven't been careful and don't employ the practices we have outlined.

Article Written By Rachel Sheridan

Thursday, 20 November 2014

Pinterest Is A Must For Businesses | Promote Your Products

You may or may not have heard about Pinterest. If not then where have you been?? Pinterest was first a platform for individuals to share things they are interested in via images and description text. However over the last few years businesses have cottoned on to the benefits of using this incredibly visual search facility so if you don't have an account I would strongly suggest you open one.

How Easy Is It To Open A Pinterest Account?

It really couldn't be simpler. Just a few details are taken such as your email address, name, age etc and you are good to go.
You can add your business credentials later once you are familiar with the admin area.

Do I Just Add My Products?

No. It's fine of course to make boards showcasing your own products but bear in mind that Pinterest was created for individuals originally and they are there to pick up inspiration. So for instance if you sell soft furnishings you could create a board entitled 'Scatter Cushions For Your Sofa' and list a selection of your cushions. This is a perfectly acceptable thing to do but then you must make sure that you create interest boards such as 'Interior design ideas for the living room' You can now re-pin other pins you find that inspire you and comment on them accordingly.

Can I Pin From The Web?

Yes you can. Download the pin it button and you can pin from anywhere on the web. The source gets a credit so it's a bit of free publicity without doing anything and most companies are happy for you to pin their products. If they do object then they do this via Pinterest and they will simply remove any disputed pins. You won't be penalised in any way.

How To Optimise A Board

Think of Pinterest in the same way you think of Google. Use a search friendly title for your board. This not only benefits your Pinterest searches but also your Google searches. Boards you create if optimised correctly will show in their own right in the Google search.

Remember to use key phrases in your description too!

Verify Your Website

It's beneficial to verify your website as you will then get access to the Pinterest Analytics dash board where you can see which pins perform the best, who clicks through to your website and so on.

Pin, pin and pin some more!

Article Written By Rachel Sheridan - SEO Specialist For Moonshine Internet

Wednesday, 19 November 2014

Optimise Your website for Christmas Orders

It's looming folks...Christmas is fast approaching and it's time to make sure your product based website is there to pull in as many customers as possible optimising your chances of attracting some of the Christmas spenders out there.

Make sure your product titles are search friendly. Don't list product numbers or reference numbers in the title. For instance if your product is a homebrew beer kit list it as Brand Name | Homebrew Beer Kit | Ale Kit

Only use the final key phrase if it's relevant of course. If it's a lager kit list it as so. Make sure you are making the most of your products. Reference numbers are a waste of characters and don't catch the eye of potential customers. It's important to list the product's brand name as most customers know what they want and if you don't add it then you have lost the chance of ranking and potentially lost new custom.

Make sure you get your chosen key phrase into the first paragraph of description text. If you can get it into the first few words then all the better but don't simply paste the title.

Lots of luck marketers!

Article Written By Rachel Sheridan - SEO specialist for Moonshine Internet

Thursday, 6 November 2014

Search friendly URL's For Google | How To Change Your URL's

If you have a website whether it be a static site or an ecommerce site you must think about implementing search friendly URL's or 'Google Friendly' as we call them in the office! If you have catalogue numbers or reference numbers showing in the url rather than the search title then you are loosing out on potential custom.

Google require your url to match your product or page title. For instance if your product is 'solid oak tables' then your url should www.yourdomain/solid-oak-tables.
You won't be removed from Google if you don't but you will not rank so highly. It's all about giving yourself every advantage when it comes to boosting traffic to your site.

One off charge: £399

Please give us a call for more information and a time slot.

Article written by Rachel Sheridan - SEO specialist for Moonshine Internet.

Tuesday, 16 September 2014

Organic Listings V's Pay Per Click Advertising

Pay per click advertising via Google can be a great way of attaining click through's that convert to sales providing your ad is worded in the right way. There's no point pulling visitors in under false pretenses in the hope that they just might place an order anyway because the reality is that they are 99% more likely to simply click away immediately thus costing you lots of money for absolutely no return.

By far the best way in the long term is to begin to rank highly with your chosen key phrases within the organic listings. You will have some costs to contend with for a while and indeed some SEO agencies will charge an ongoing fee. We run either 6 or 12 month targeted campaigns and there after charge a small maintenance subscription so that you keep those positions.

We combine good optimisation with social networking and some quality inbound links via our bank of trusted directories.

If you would like to speak to us about how a marketing package can help your business then please do drop us a line.

Article Written By Rachel Sheridan - SEO Specialist for Moonshine Internet