Are Facebook Ads Worth Doing?
Facebook ads can be a very good way of promoting your business providing you make sure you target your ads at the right people.
For instance we are running ads for a fashion website at the moment so we have targeted Facebook users who are interested in ‘Celebrity and Fashion’ are female and from the UK and are between the ages of 21 and 45.
Another is a furniture company that specialise in quality solid wooden furniture so we have targeted men and women between the ages of 30 and 65 from the UK who have an interest in ‘Home decor – interior design’
The demographic for both is a good representation of their target market therefore each campaign is a highly targeted one.
Facebook Likes or Website Visits?
You might want to run two ads along side each other. One pointing people to your website and the other promoting your Facebook page. Although it may seem more beneficial to point users towards your website I think that long term building a large Facebook page audience is a better choice (especially when you are just starting out).
If you have a smaller budget then build your likes.
Building ‘Likes’ to your Facebook page means that each new post you make will do the rounds, reminding your followers about you each time. Although they may visit your page many times before they buy anything you are giving them a constant reminder.
Ultimately if they are following your Facebook page they will in turn visit your website so you have the best of both worlds.
We offer a Facebook ad campaign set up and management service. We run this service on a monthly subscription basis. Give us a call for more details.
Article Written by Rachel Sheridan - SEO specialist for Moonshine Internet