Tuesday, 16 September 2014

Organic Listings V's Pay Per Click Advertising

Pay per click advertising via Google can be a great way of attaining click through's that convert to sales providing your ad is worded in the right way. There's no point pulling visitors in under false pretenses in the hope that they just might place an order anyway because the reality is that they are 99% more likely to simply click away immediately thus costing you lots of money for absolutely no return.

By far the best way in the long term is to begin to rank highly with your chosen key phrases within the organic listings. You will have some costs to contend with for a while and indeed some SEO agencies will charge an ongoing fee. We run either 6 or 12 month targeted campaigns and there after charge a small maintenance subscription so that you keep those positions.

We combine good optimisation with social networking and some quality inbound links via our bank of trusted directories.

If you would like to speak to us about how a marketing package can help your business then please do drop us a line.

Article Written By Rachel Sheridan - SEO Specialist for Moonshine Internet

Friday, 29 August 2014

Two New MoonlitePro Websites - August Launch

This month saw the launch of two more websites using our MoonlitePro system.

John Doe Of Diss and Bath Cake Company

John Doe deal in quality furniture and will be selling some of their clearance items online as well as showcasing a wide selection of their furniture. Customers will be able to inquire online from their regular stock items or buy from their sale items.

Furniture stores Diss

Bath Cake Company have been selling their beautiful cup cakes from their premises in Bath for some time now as well as running cake making courses for budding bakers. Their new website allows customers to purchase all manner of baking accessories and decorations.

cake decorating accessories online store

Thursday, 17 July 2014

SEO Tips For Beginners: How To Optimise Your Website Effectively

SEO Tips For Beginners - Essential Marketing Do's And Don'ts from Our Marketing Manager

If you're thinking about implementing your own SEO then you might spend lots of time surfing forums and information websites in the hope of picking up bits of information. The whole idea of DIY Seo is a little daunting but if you have the time and the inclination it's not rocket science, it can be mastered. I should know!

Top Tips For SEO Success: Product based Website

  • Use lots of rich text within your product pages 
  • Each product page should have it's own unique url
  • Make sure you include popular search phrases
  • Add search worthy titles to your product pages
  • Use at least 300 characters within your product pages (more if you can manage it)
  • Don't copy and paste supplier product information into your descriptions
  • Content MUST be unique. Duplicate copy of any kind is a no no
  • Add alt tags to your images
  • Your titles should be no longer than 70 characters (this includes spaces)
  • Keep your content fresh. The best way to do this is to use a blog facility.

Top Tips For SEO Success: Information Websites/Static Content Sites

  • Make sure your website is full of relevant information. Each page should contain lots of text as well as some imagery 
  • Add alt tags to your images
  • Each page should have it's own unique url. This should be relevant to the page information
  • If you have a static site it won't lend itself to fresh content so you should make use of a blog add on and blog at least twice a week. Blog posts should be relevant to your industry.

What Is An Alt Tag?
Alt means 'alternative'. An alt tag is an alternative tag. In simple terms, it's the search phrase that you would like your image to be found with. You will notice that when you search Google for something the search will return images as well as text links. These images will have alt tags embedded in the code.

If you don't have access to your site's FTP files then you will have to ask your web developer to add these tags for you. I would suggest thinking long and hard about the best phrases to use if this is the case as they will probably charge you for this service.

I Find It Difficult To Write Original Copy
It can be difficult to come up with good original copy that's key word rich it's true. Make notes and write your copy in rough format first. Take inspiration from forums www.reddit.com is a good example. Type your keyphrase into the search box and see what people are talking about. It's a good guide to what's on trend in your particular field. I use it a lot. It's a useful tool if you're blogging about lots of topics as I do on a daily basis.

Keep Writing
Writing is key to successful SEO. Keep at it as it will pay off in the long run.

Article Written By Rachel Sheridan - SEO Specialist for Moonshine Internet

Thursday, 26 June 2014

How To Write Web Content For Google: The Best SEO Practice

The first thing to say is 'Don't write for Google, write for people' If you start with the idea that you have to write in a certain way to rank highly within the Google search you will loose quality content and your personality.

The best advice I can give is to write with passion. Presumably you know your product or service inside out so who best to write an informative imaginative and interesting blog post?

Plan your blog post before you write it. List the phrases you are hoping to rank with and start by writing rough copy. If you are new to blogging for SEO you will no doubt edit a lot! Just start writing. You may read it back and think oh dear but at least you have something to work with.

It gets easier....honest

It really does get easier with practice. The more you write the more you will want to write. Google love content that's true, but good quality content backed up with images. Don't forget your alt tags. It's also important to add an author to your posts.

Article Written By Rachel Sheridan - SEO Specialist For Moonshine Internet

Tuesday, 17 June 2014

How To Keep Your Website Content fresh: Write For Customers

So by now you should know that content and plenty of it is the best thing by a mile for ranking well within the Google search.

I can't stress enough just how important it is to write, write and write some more! I know it's not always the easiest thing to do. If writing isn't your forte then perhaps try persuading someone else to write for you!

A blog is the best way to keep your website content fresh and up to date. If you have a product based website then try to add new products at least once a month (if possible). If you can't do that then concentrate on writing the most informative blog posts you can. Become an authority in your field.
Make sure your posts contain at least 300 words (and this is the very least). The more text the better.
DON'T - Make your blog post a string of keywords and phrases. Write naturally and you will find that your keyphrases come naturally.

Think of the search terms a potential customer may use to find the product you are blogging about and utilise these phrases.

Successful Blog Posts

'How to' articles are a great starting point. How to...is the start of many a search phrase!

For instance, I recently uploaded a blog post for one of our clients titled - 'How to make an old school butterscotch tart' - This post gets over 1000 search visitors every month!
Because the store itself sells lots of baking accessories it's a great way to find potential new customers. Maybe they aren't looking to purchase on that particular day but the chance of them coming back is pretty good.

So to sum up....keep writing!

Article written by Rachel Sheridan - SEO Specialist for Moonshine Internet